The brand has grown
I n 2009, another entrepreneur, Sherif Gad, developed a premium Lebanese concept “Tamara”, which is a revolutionary concept as an original Lebanese bistro introduced for the first time in Egypt. Sherif joined the team and became a main shareholder in the company. At that point in, time the management of the company developed a new vision of introducing multiple concepts to penetrate different segmentation in market, then the company acquired “Mince” as a premium burger joint which was a successful hit. Then introduced “Ted’s”, an international cuisine concept to market .
I n 2018, the company introduced “Nüwa” an Asian fusion concept and in the same year, launched the long-awaited catering arm for the company which the “The Caterer”. Mohamed Durra, Omar Durra, and Yasser Helmy showed interest to join this success story through investment. This led to a newer giant called Mori International with a clear solid vision, becoming the market leader in the middle east. Now and for the first time in Egypt companies will not import franchises from outside Egypt but in the contrary we will export franchises outside Egypt.
The company owns and operates one of the largest food factories in the region, in addition to, a fleet of modern trucks to ensure the quality of delivery from our factory to our stores.